About Us
Otto Siegel
Susanna Lange
Otto Siegel, M.Ed., MCC
“Focusing on your people is an investment with a very high return.”
- Michael Lauer, CEO Atronic Americas

Personal Attributes:
Otto Siegel is best known for his passionate and precise approach to exploring and developing hidden brilliance and suppressed intelligence in children, teenagers and adults. He is recognized as a highly creative coach, speaker and author to accelerate high quality results in entrepreneurial and educational environments with customized solutions to unleash unique strengths in leaders and teenagers to thrive in challenging situations.
Otto combines analytical skills with creative problem solving and courage to go beyond perceived limits. He easily builds trust and connects with high performing children, parents and executives. As an educational entrepreneur he operates with a compelling vision, integrity, fairness and charisma. With his science background he applies proven methodologies and emphasizes measurable outcomes.
Professional Summary
Otto Siegel’s work with executives, managers, and employees help companies improve leadership and accountability on a personal and organizational level. He easily creates trust and powerful growth opportunities with first time and senior leaders.
The result of Otto’s work is a happy and highly productive corporate culture. Specialty areas include executive leadership coaching, team development, cross-cultural coaching and top talent retention.
Otto is a Master Certified Coach, facilitator and consultant with 28-years of International experience in corporate and educational settings, working in multicultural environments in the United States, Brazil and Germany.
He has collaborated with business teams as well as executives, managers and entrepreneurs to help them discover their core strengths and improve bottom line results with focus and fun. On the educational side he has been partnering with bright and gifted students from age 8 to 21 to discover their unique strengths and build heir lives upon them.
Born and raised in an entrepreneurial family, Otto accumulated a wide variety of experiences in educational settings, U.S. corporations, and international organizations.
Otto Siegel’s corporate clients include:
- The Dial/Henkel Corporation
- IBM Tucson and San Jose
- Wachovia Bank, Atlanta
- Oracle Corporation
- University Mechanical
- Atronic Americas
Key accomplishments:
- Founded Genius Coaching, LLC a leadership development and educational consulting firm in Scottsdale, AZ in 2002.
- Manager of Training and Development for NDCHealth in Phoenix, AZ. Supervised nine National and International locations for five years from 1998 – 2002.
- Founded educational consulting companies, AZ Fit for Learning and The Institute for Biology of Learning, in Augsburg, Germany and Scottsdale, AZ in 1994.
- 17 years of High School teaching experience in Germany and Brazil
- Initiated an International Student Exchange program between Germany and Brazil, which was sponsored by the German General Consul in Sao Paulo, Brazil in 1989
- Board Member, Greater Phoenix Coaches Alliance, 2008.
- Co-authored “Yes, You Are a Genius” with Susanna Lange in 2007
- Co-developed The Genius Profile® as the most innovative assessment tool for personal excellence and unique strengths in 2004.
Experience:
- Seven years of Executive Coaching and leadership development experience, assisting fast growth companies in transition.
- Created leadership development and executive coaching programs for an International health care company. Experience included five years as internal coach and development manager during several corporate mergers and acquisitions. Integrated a variety of company cultures in the United States, England, and Germany.
- “Impossible assignment specialist.” Coached East German army generals to transition into management positions in West German companies after the fall of the Berlin Wall.
- Teaches a new leadership style that develops a talent-driven company culture. Methods have been proven to be successful in retaining top talent in organizations.
- Learning Consultant who supports children and adults; helping them unfold and maximize their unique talents in professional and educational settings for increased efficiency and joy of life.
- 17 years experience teaching Biology and Chemistry for High School students in Germany and Brazil
Areas of Expertise:
Executive Coaching
Leadership development
Mentor Coaching
Genius Coaching for children, teenagers and families
Teaching and Facilitation
Author
Education:
- M.Ed. in Education, Biology and Chemistry from the University of Munich (1976)
- Certified Human Behavior Specialist with Nobel Prize Laureate Dr. Konrad Lorenz in Munich (1975)
- Certified Instructor of TMI (Technique of Mental Integration) from the University of Sao Paulo/BR (1989)
- Certified Corporate Coach, Corporate Coach University, Steamboat Springs, CO (2001)
- Certified Behavioral Analyst, TTI Performance Systems (2002)
- Master Certified Coach, International Coach Federation (2007)
Susanna Lange
Certified Genius Coach

Susanna’s passion and focus is to help children and young adults perform at their highest possible level and earn the rewards associated therewith. Her professional background combines:
- 5 years of experience as accelerated learning and genius coach for Fit for Learning, Inc. and Genius Coaching, LLC helping hundreds of teens and adults make great leaps in their performance levels in educational and professional settings;
- 13 years of corporate career experience in the U.S. and Germany as executive account manager with a track record of increasing sales through communications excellence and high-quality customer service;
- 3 years of non-profit experience as business manager for the Scottsdale Artists’ School; and
- Experience of living, working and studying in four different countries and cultures: Germany, U.S., Israel and Costa Rica.
A highlighted list of Susanna’s clients include: Roche Laboratories, Bayer Pharmaceuticals, Berlex Laboratories, BMW, among others..
As a genius coach Susanna combines her corporate experience with her work with smart children and adults helping them continually perform at their best. She has helped teens
- get in touch with their core strengths, needs and values enabling them to lay a solid foundation for a meaningful, passion based life that they enjoy waking up to every day;
- create healthy, supportive relationships with teachers and family members;
- stay focused with the priorities that move them forward vs. getting distracted with peer pressure and video games; and
- overcome learning difficulties like ADD, Dyslexia, boredom, fear of exam.
Susanna is a certified professional coach from the International Coach Academy, a coaching school accredited by the International Coach Federation. Susanna graduated from the University of Munich with a B.A. in Japanese culture and economics. She holds a certification as an Accelerate Learning Coach from the Institute of Biology of Learning in Augsburg/Germany.


